Burg and Brock
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Los Angeles product liability lawyer

California is the birthplace of strict products liability. Greenman v. Yuba Power Products (1963) 59 Cal.2d 57 and Soule v. GM (1994) 8 Cal.4th 548 anchor the framework — manufacturer liability without proof of negligence.

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Why product liability is its own category

California is the birthplace of strict products liability. Greenman v. Yuba Power Products, Inc. (1963) 59 Cal.2d 57 — the seminal California Supreme Court decision authored by Justice Roger Traynor — established that a manufacturer is strictly liable in tort when an article it places on the market, knowing it is to be used without inspection for defects, has a defect that causes injury. The doctrine has since spread nationwide but remains uniquely strong in California through subsequent case law.

On framework, three theories of defect exist: manufacturing defect (the specific unit deviates from the manufacturer's intended design), design defect (the design itself is defective), and warning defect (the manufacturer failed to provide adequate warnings or instructions). Soule v. General Motors Corp. (1994) 8 Cal.4th 548 sets the design-defect framework — consumer-expectation test for products whose ordinary expectations of safety can be readily applied, risk-benefit test for products where the design tradeoffs are not within the average consumer's expectations.

On punitive damages, Civil Code §3294 is central in product-defect cases. Manufacturer records — internal testing data, prior-similar-incident reports, recall histories, knowing-defect documentation — frequently support clear-and-convincing-evidence findings of malice. Discovery on these records is often the most consequential aspect of the case.

On case categories, product-defect cases span auto crashworthiness (Soule framework), pharmaceutical and medical-device cases (separate framework with FDA-preemption analysis), industrial machinery, consumer products, recreational equipment, food products, and lithium-ion battery and electrical cases (an emerging category). Each has its own expert and discovery profile.

Burg & Brock has handled catastrophic-injury cases out of the Sherman Oaks headquarters and the regional offices since the firm's founding more than two decades ago. The firm tries cases. Carriers settle differently with firms that have taken comparable cases through trial. Settlement value of an LA County serious-injury case correlates strongly with the demonstrated willingness of plaintiff's counsel to seat a jury.

On infrastructure, the firm has standing relationships with board-certified life-care planners, forensic economists, vocational-rehabilitation experts, biomechanical engineers, accident reconstructionists, and the treating-team physicians at Cedars-Sinai, Ronald Reagan UCLA, Harbor-UCLA, Keck Medical Center of USC, Rancho Los Amigos National Rehabilitation Center, and Casa Colina Hospital and Centers for Healthcare. The expert-witness package is in place at intake.

On compensation structure, Burg & Brock works personal-injury cases on a contingency-fee basis. There is no upfront cost to the client. The fee is a percentage of the recovery, disclosed in the engagement letter. Case costs — expert fees, deposition transcripts, court-filing fees, life-care planner fees, economist fees — are advanced by the firm and reimbursed from the recovery. The consultation is free; a lawyer is available twenty-four hours a day on the (888) 528-8595 line. Spanish-speaking staff at every office.

Your rights under California law

California product-liability law runs through Greenman, Soule, and the supporting case law. Federal preemption analysis applies in pharmaceutical and medical-device cases.

Greenman v. Yuba Power Products, Inc. (1963) 59 Cal.2d 57 — seminal CA strict products liability decision. Soule v. General Motors Corp. (1994) 8 Cal.4th 548 — design-defect framework (consumer-expectation versus risk-benefit). Barker v. Lull Engineering Co. (1978) 20 Cal.3d 413 — burden-shifting framework on design defect.

Anderson v. Owens-Corning Fiberglas Corp. (1991) 53 Cal.3d 987 — failure-to-warn framework. Brown v. Superior Court (1988) 44 Cal.3d 1049 — pharmaceutical and medical-device framework. Howell v. Hamilton Meats & Provisions (2011) 52 Cal.4th 541 — medical-bill admissibility.

How Burg & Brock works your case

Product cases are document-heavy, expert-intensive, and often class- or coordinated-litigation eligible. The work is in the discovery and the expert analysis.

  1. Product preservation. Preserve the product in a secure facility. Photograph thoroughly. No destructive testing without notice and protocol agreement.
  2. Manufacturer-records discovery. Internal testing data, prior-similar-incident records, recall histories, FDA submissions for medical-device cases, design-review documents, FMEA (Failure Mode and Effects Analysis) records.
  3. Expert analysis. Depending on product — mechanical engineer, biomedical engineer, design expert, materials scientist, human-factors engineer.
  4. Theory selection. Manufacturing defect, design defect, or warning defect — sometimes multiple theories. The Soule framework dictates consumer-expectation or risk-benefit analysis depending on product category.
  5. Medical and damages workup. Standard catastrophic-or-routine analysis based on plaintiff injuries.
  6. Demand and litigation. Demand structured to compensatory and punitive damages. Class or coordinated-litigation analysis where applicable.

Operational note: product preservation is essential. Burg & Brock dispatches a litigation-hold and product-preservation notice within seventy-two hours of retention.

Common product liability profiles in Los Angeles

Auto crashworthiness defects. Roof crush, seatbelt failure, airbag-deployment failure, fuel-system fire, EV battery thermal events.
Tire-defect cases. Tread separation, sidewall failure, mounting-related failures.
Pharmaceutical and medical-device cases. Drug side effects, device failures — separate FDA-preemption framework.
Industrial machinery defects. Workplace machinery with design or guarding defects (third-party tort parallel to comp).
Consumer-product defects. Household appliances, recreational equipment, children's products.
Lithium-ion battery and electrical-product fires. Emerging category — e-cigarettes, hoverboards, e-bikes, EV components.
Food product cases. Contaminated or defective food causing illness or injury.
Recreational equipment defects. Helmets, protective gear, sports equipment.
Construction-equipment defects. Cranes, hoists, lifts with design or manufacturing defects.
Toy and children's-product defects. Strict-liability framework with substantial regulatory overlay (CPSC).

Common causes

  • Manufacturing defects — units deviating from intended design.
  • Design defects — defective design across the product line.
  • Warning defects — inadequate warnings or instructions for use.
  • Failure to recall after knowledge of defect.
  • Substandard materials.
  • Inadequate quality-control procedures.
  • Defective component parts incorporated into final product.
  • Inadequate testing prior to marketing.

Liability theories

Product-liability defendants typically include the entire chain of distribution. The standard analysis includes:

  • The manufacturer — primary strict liability under Greenman.
  • The distributor — strict liability through the distribution chain.
  • The retailer — strict liability as part of the chain.
  • The component-part manufacturer where a sub-component caused the failure.
  • The designer or licensor where design responsibility is separate.
  • Affiliated corporate entities through pierce-the-corporate-veil analysis when warranted.

Federal preemption analysis applies in pharmaceutical and medical-device cases. Wyeth v. Levine (2009) 555 U.S. 555 controls failure-to-warn preemption for prescription drugs; Riegel v. Medtronic (2008) 552 U.S. 312 controls medical-device-design preemption for premarket-approved devices.

How damages break down

Economic damages on product cases follow the standard tort framework. The injury severity drives the case value; product cases that produce catastrophic injuries (auto crashworthiness, lithium-ion battery fires, defective medical devices) reach seven and eight figures.

Non-economic damages cover pain and suffering, disfigurement, loss of enjoyment of life, and loss of consortium.

Punitive damages under Civil Code §3294 are central in product cases when manufacturer-records discovery shows knowing-defect documentation, suppressed prior-incident reports, or delayed recalls. Eight-figure punitive verdicts are not unusual in California product cases.

Reported settlement and verdict ranges

Case profileReported rangeDrivers
Consumer-product defect with moderate injury$95,000 – $385,000Manufacturing or design defect, surgical course.
Auto crashworthiness with severe injury$725,000 – $3 millionSoule design-defect, expert work, manufacturer discovery.
Lithium-ion battery fire with serious burns$525,000 – $2.4 millionBattery-defect theory, burn-injury course.
Catastrophic product-defect injury$1.8 million – $10+ millionSevere injury, life-care plan, possible punitive exposure.
Punitive product-defect case$3 million – $25+ millionManufacturer-records-supported punitive verdict.

Past results do not guarantee future outcomes. Each case is evaluated on its own facts and applicable law.

Why work with Burg & Brock

Burg & Brock has tried strict products-liability cases through manufacturer expert depositions, product-preservation protocols, and the consumer-expectation/risk-benefit analytical framework.

Contingency fee. Free consultation.

Steps after a Los Angeles product injury

  1. Get medical care first. Document every injury at first ER visit.
  2. Preserve the product. Do not return it, do not allow repair, do not discard. The product is the central evidence.
  3. Photograph the product and packaging. Including labels, model and serial numbers, manufacturing markings.
  4. Save receipts and instructions. Purchase records, operating manuals, warning labels.
  5. Document the incident. Mechanism of injury, scene, witnesses.
  6. Save any incident report. If made to the seller or manufacturer.
  7. Call a lawyer in the first ninety-six hours. Product preservation and litigation hold need fast action.

Where these cases are filed

LA County Superior Court — Stanley Mosk Courthouse — for cases in LA County. Federal court under diversity for major manufacturer-defendant cases.

Mass-tort and class-action product cases sometimes proceed in coordinated-litigation Judicial Council Coordination Proceedings or federal MDLs.

Frequently asked questions

What is strict products liability?
Greenman v. Yuba Power Products, Inc. (1963) 59 Cal.2d 57 established that a manufacturer is liable in tort when an article placed on the market, knowing it is used without inspection for defects, has a defect that causes injury. The plaintiff does not need to prove negligence — only that the product had a defect that caused injury when used as intended or in a reasonably foreseeable manner.
What is the consumer-expectation test versus risk-benefit test?
Soule v. General Motors Corp. (1994) 8 Cal.4th 548 sets two design-defect tests. Consumer-expectation: did the product fail to perform as safely as an ordinary consumer would expect when used in an intended or reasonably foreseeable manner. Risk-benefit: is the risk of danger inherent in the design outweighed by the benefits — applied when the design tradeoffs are not within the average consumer's expectations (often complex technical products).
Who can be sued — just the manufacturer?
The whole chain of distribution can be liable in California. Manufacturer, distributor, retailer, component-part manufacturer, designer or licensor — all potentially strict-liability defendants. The chain-of-distribution rule sometimes makes the case proceed through retailer-and-distributor defendants when the manufacturer is judgment-proof or out of jurisdiction.
Are pharmaceutical and medical-device cases different?
Yes. Federal preemption analysis applies. Wyeth v. Levine (2009) 555 U.S. 555 controls failure-to-warn preemption for prescription drugs. Riegel v. Medtronic (2008) 552 U.S. 312 controls medical-device-design preemption for premarket-approved devices. The cases are technical and require pharmaceutical and biomedical expert work.
How long do I have to file?
Two years from the date of injury under CCP §335.1. Implied-warranty-based cases have a four-year clock under Commercial Code §2725 from the date of delivery, with discovery-rule extensions available.
Can I get punitive damages?
Often, in product cases with manufacturer-records discovery showing knowing-defect documentation, suppressed prior-incident reports, or delayed recalls. Eight-figure punitive verdicts are not unusual in California product cases.
What if the product has been recalled?
A recall does not bar an injury case. The recall is admissible evidence of the defect (subject to balancing under Evidence Code §352). The case proceeds with the recall as part of the proof.
Do I need the product to win the case?
Strongly preferred. Without the product, the case proceeds on circumstantial evidence and witness testimony. With the product, expert analysis can establish the defect with near-certainty. We move on product preservation immediately.
What about class actions and mass torts?
Some product cases proceed as class actions or coordinated litigation. We analyze whether class-action or coordinated treatment is appropriate at intake and coordinate with national counsel where mass-tort treatment is more efficient.
How long does a product case take?
Eighteen to thirty-six months for typical cases. Mass-tort and complex product-defect cases run longer.
Where is the case filed?
LA County Superior Court — Stanley Mosk Courthouse — for cases in LA County. Federal court for major manufacturer-defendant cases under diversity.
How much does Burg & Brock charge?
Nothing up front. Contingency fee.

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Talk to a Burg & Brock attorney today

No fee unless we recover. Free consultation. Seven California offices, including Sherman Oaks (HQ), Glendale, Beverly Hills, Irvine, Bakersfield, Visalia, and Modesto.

Call (888) 528-8595
Burg & Brock office locations: Sherman Oaks (HQ) — 4554 Sherman Oaks Avenue, Unit A100, Sherman Oaks, CA 91403 · Glendale — 633 N. Central Avenue, Suite 200, Glendale, CA 91203 · Beverly Hills — 9701 Wilshire Boulevard, Suite 1000, Beverly Hills, CA 90212 · Irvine — 7545 Irvine Center Drive, Suite 200, Irvine, CA 92618 · Bakersfield — 4900 California Avenue, Tower B, 2nd Floor, Bakersfield, CA 93309 · Visalia — 2300 W Whitendale Avenue, Visalia, CA 93277 · Modesto — 1015 12th Street, Suite 4, Modesto, CA 95354. Phone: (888) 528-8595.